SWM Expo

Shompole Wildlife Marathon Expo

Event Info

0800 SAT - 1200PM SUN
19 - 20 Mar 2016
Oloika Town
The Breslin

The Shompole Wildlife Marathon Expo is an opportunity for all sport enthusiasts to experience the latest trends in the running and sporting arena and be part of the exciting atmosphere leading up to the ‘Kenya’s most scenic marathon’. It will be much more than just a running expo, which now includes top sporting brands, apparel, supplements, outdoor adventure sports and sporting tours,insurance,banking to name just a few. The marathon Expo is going to be one of the highlights of race weekend.

If you'd like to reach our captive audience of affluent customers through the 2016 SWM Expo or through pre-event email or placing your product materials in each runner’s Participant Bag, please get in touch with us.

The Expo will host over 20 exhibitors featuring brand-new designs in running gear and shoes, as well as the latest developments in sports, fitness, and nutrition. In addition, the Expo is the home of Participant Packet Pick-Up for all marathon runners. The two-day marathon Expo is free and open to the public.

SWM Expo Information & Statistics

Food & Beverages:

We are expecting about 500 participants for the 2016 SWM, plus a similar number of spectators in family, friends and colleagues who are coming to cheer on their loved ones on this iconic endeavor. There will be lots of opportunities for food and beverage sellers to increase sales and gain new customers. This could be an ideal place and setting to gain new customers. Plus, you also get exclusivity in product type, i.e once you sign up as a vendor, there can be no other direct competitor who will sign up for the expo; which means you get 100% of the sales and customers.

Running & Fitness Gear & Accessories & Sports Nutrition

The average SWM participant is keen to keep astride with the latest trends in sports apparels, equipment and nutrition. Running products, Fitness Wear, Mountain Climbing Gear, Outdoor Aventure, Mountain Bikes, Nutritional supplements e.t.c are some of the products that participants most regularly use. They also have both the ability and willingness to spend on gear and are keen on getting the best nutritional products out in the market today. If you are into the business of sports/fitness-related products, feel encouraged to attend this expo and gain some new ground in an area of business growing in competition every day.

Services, Events & Tour Companies

Whether you are selling holidays to Seychelles, organizing the next adventure event in the country or selling insurance products that target this kind of market segment then this is the kind of place that you would want to be. It doesn't happened often that you get such a crowd of enthusiastic buyers ready to give you a listening ear.
Please contact Vincent on 0723 712 473 and you can discuss finer details of how you would like to present your products and/or services to the market.

Numbers Expected

Packet pick-up is located at the SWM Expo. All participants will come to the expo area to pickup their race packets, usually accompanied by their support crew. This will maximize the ROI on your investment as nearly all participants, spectators and volunteers will be able to view your products or services. the expected numbers are as follows:

Number of Participants: 500

Number of Spectators/Family/Support Crew: 500

Event Volunteers, Technical Staff, Media: 100

Local Community: 300


Average Age: 38      59.6% Male And 39.5% Female
  15.8% are 20-29    35.6% are 30-39    29.4% are 40-49    11% are 50-59      2.2% are 60-69    0.3% are 70+


63% are married
11% are in committed relationship
21% are single
5% are widowed, divorced or separated
44% have children living at home


49% report white-collar jobs
19% report professional jobs such as doctor, lawyer or accountant
12% are students or education workers
12% are blue or gray collar workers
6% are government or military


Average Annual income: $126,000
12.9% have incomes under $50K
14.5% have incomes $50-74,999
16% have incomes $75-$99,999
23.4% have incomes $100-$149,999
12.1% have incomes $150-$199,999
8.4% have incomes $200-$299,999
5.5% have incomes over $300K
Spending (discretionary income)
30% of dollars spent on bikes and automobiles
20% of dollars spent on travel
8% of dollars spent on events & activities
29% of dollars on sports equipment & supplements
13% of dollars spent on other stuff

Expo Opening Hours:

The Expo will be open both on Saturday 19th March and Sunday 20th march during the following times:

Saturday, March 19th: 9:30 am - 7:00 pm
Sunday, March 20th: 6:00 am - 12:00 pm

Exhibition Fee is Kes. 15,000 and you are required to bring your own tent and branding. If you'd like to hire a tent please let us know via email at This email address is being protected from spambots. You need JavaScript enabled to view it. and we can organize.

What's in store for you; the exhibitor:

1. Presentation of your products/services to a responsive customer segment in an encouraging setting
2. Direct on-site sales for your products and services
2. Logo (with direct link) of your business, and brief description on the event website for a period of 6 months
3. Association with a sound social and charity event
4. A free website for your company if you exhibit in any two of our events, next event is in May at Lukenya, machakos county (Lukenya Marathon)

Contact Person:

If you would like to take part in the exhibition, please contact Vincent at 0771 342 145 or Email at: This email address is being protected from spambots. You need JavaScript enabled to view it. 

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